Primary Arms Optics has completed its move to a new 50,000-square-foot facility, located near the company’s Houston-based headquarters. The new plant is another milestone for the growing optics brand and further expansion of its technological and logistical operations.

It will be maintained separate from Primary Arms’ retail operation to provide support for expanded engineering and quality-control staff to maintain the company’s standard of quality and continue the innovation that’s driven the firm’s growth. The building features a state-of-the-art clean room, which enables Primary Arms Optics to pursue a variety of project it couldn’t undertake in its own facility before. Additional warehouse space will also allow the company to maintain fast shipping speeds for its optics line.

“This move is a defining development for our company,” says Marshall Lerner, founder and CEO of Primary Arms. “With the new facility, Primary Arms Optics will now be able to undertake advanced manufacturing projects that were just not possible in the old facility, while expanding support for our growing dealer network both in the U.S. and internationally.”

Primary Arms Optics was founded in 2008 and specializes in tactical optics. Its line includes riflescopes, prism scopes, red-dot sights, optic mounts and accessories.

The company’s Advanced Combined Sighting System (ACSS), for example, is a high-performance reticle solution that addresses the challenges of modern marksmanship by distilling complex mathematics into intuitive holdovers that enhance speed and precision. Its Vulcan version, which provides intuitive feedback to get a shooter on target, recently received a utility patent. Other models feature bullet drop compensation, auto-ranging stadia lines, wind holds, moving-target leads and more.

The firm is part of Primary Arms, a firearm, accessories and parts retailer that offers online purchases and operates a showroom in Houston, Texas, at 3219 S Sam Houston Pkwy E, #100.

Article by GUY J. SAGI